Luigi's Mansion American commercial

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Luigi's Mansion is a 2001 horror adventure game developed by Nintendo as a launch title for their then newest console, the GameCube, notably being the second game starring Luigi from the Super Mario franchise (the first being Mario is Missing!) and the first one to receive favorable reception, It is a spin-off of the Super Mario Bros. franchise and is the first game in the Luigi's Mansion series.

In order to promote its release, Nintendo commissioned two commercials for the game, one that would air exclusively in Japan and the other internationally, with slight edits, this article will focus exclusively on the overseas commercial.

Why It Scares Luigi

  1. Instead of going with a commercial featuring a KCL Productions costume or simple gameplay showcase, it focuses on a man crushing on a goth woman, which then scares the man away via a demonic bracelet.
  2. Despite it being a Luigi's Mansion commercial, it barely showcases actual gameplay of the game aside from the scene where the man gets trapped inside the cube, in fact, the only shots of the game shown are Chauncey's and The Floating Whirlindas' boss battles and a little clip from the game's intro.
  3. The goth woman's outfit looks incredibly sexual for a commercial of an E-rated game.
  4. The scene where the bracelet shows a demonic face which causes the man to scream in horror can come across as scary, especially to a little kid potentially watching the commercial.
  5. The commercial has so little to do with the game that it could actually be mistaken for a commercial promoting something else like an adult's magazine, in fact, if you take away the cube scene and the final scene where the woman is shown having transformed into a Gamecube, as well as giving it a fitting context, it could be used for anything!
  6. The man in the commercial can come across as rather perverted, judging by the way he moves towards the girl.
  7. Luigi's scream in the commercial sounds pretty stupid and nothing like Charles Martinet at all.

Redeeming Qualities

  1. The Japanese commercial does focus on gameplay footage, which makes it more tolerable to watch.
  2. Despite its weird tone, it isn't bad as the Yoshi's Island "Still the Big One" commercial.

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