Magical Girl Site (manga)

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Magical Girl Site
"How misfortunate, how misfortunate..." (Seven Seas Entertainment: "Oh wretched thing, so full of woe to you, poor soul, it's magic, i bestow)
Book Type: Manga
Genre: Shōnen
Psychological horror
Author(s): Kentaro Sato
Publisher: Champion Tap! (2013-2017)
Weekly Shōnen Champion (2017-2019)


Magical Girl Site (Japanese: 魔法少女サイト, Hepburn: Mahō Shōjo Saito) is a Japanese psychological horror magical girl manga series written and illustrated by Kentarō Satō. It is a spin-off/sequel to Magical Girl Apocalypse. It was serialized on Akita Shoten's Champion Tap! website from July 2013 to October 2017 and later in the shōnen manga magazine Weekly Shōnen Champion from October 2017 to August 2019, with its chapters collected in sixteen tankōbon volumes. The manga is licensed for English release in North America by Seven Seas Entertainment. An anime adaptation of the same name by production doA aired from April to June 2018.

Plot

Aya is a 14-year-old bullied and withdrawn middle school student who gains the ability to become a magical girl through a mysterious website. She soon finds friends, who are also magical girls like herself, that provide her strength. Aya and her friends also face enemies. The magical girls soon discover that the very website that gave them their magic is planning a dark surprise that will threaten all of humankind. This ends in a climactic race for Aya because she must keep herself and her friends alive.

Qualities That Are Not Magical at All

  1. This manga probably started the downfall of the dark magical girl genre that started with another magical girl series, Puella Magi Madoka Magica.
  2. The story feels like it didn't exist and was presumed to be served as an inspiration of Puella Magi Madoka Magica, which indeed dealt with the dark aspects of a magical girl series.
    • Unlike Puella Magi Madoka Magica, it doesn't feel like a dark magical girl series but tries way too hard to be edgy and TOO scary than any other horror series like Higurashi: When They Cry and Elfen Lied.
    • Speaking of the writing, it feels less amateurish than any other horror stories.
    • Because this is a horror manga, it feels like the manga was trying to imitate Junji Ito, the horror manga artist, but it's taken too seriously. Or even trying to be close to being a Lovecraftian horror or the writing style of horror author Stephen King.
    • It's tries way too hard with the over-the-top gore, that imitates horror film series like Friday the 13th, Saw, and even Final Destination.
  3. It even feels more like a "pseudo-revenge" story.
  4. Since it's advertised as a spin off to Magical Girl Apocalypse, it barely has any connection with the author's first series until later chapters.
  5. It's utterly soulless and very mean-spirited, relying so much on horror and cruelty as it is.
  6. The story is made to depict how misfortunate girls got magical powers and have vengeance on their tormentors and kill them for mercy or not.
  7. Aya Asagiri is a generic "cowardly, bullied, yet timid" main protagonist who has no reason for her classmates and brother to torment her and discovers the Magical Girl Site that grants her "magical powers". which gets her into deadly consequences. She doesn't even bother telling her parents or her teachers at all.
  8. It tries to build up suspense or mystery but ruins the story as a result of padding and slow pacing.
    • The fight scenes are inconsistent, slow, and outright poor, only because again, the sticks will lose their lifespan.
  9. Some of the chapters are very formulaic.
  10. The Magic Sticks were used when their lifespan fades as more the sticks they used, making this more convoluted as possible.
  11. A pointless cameo of former US President Donald Trump that feels forced as filler.
    • Nonsensical logic: In the case of Aya's father, pushing and pressuring his son so much on studying would make prove that Kaname will be accepted to Tokyo University, even hitting him as a disappointment. This would make Kaname behave like a selfish cruel man who lacks friends and the human race being waste of time.
      • Rather than staring off as a regular dark magical girl series just like Puella Magi Madoka Magica. However, it turns out near the end of the manga, that the plot was some kind of pseudo-philosophical treaties about the nature of humanity and it's earth's race, which tries to be serious on how it treats humans for not understanding their emotions by taking their lives to themselves with no with and respect for it and often hurt one another and long then driven by hate and manipulation.
  12. It heavily borrows ideas little to what Puella Magi Madoka Magica had did and from other psychological horror manga like Death Note, where Aya's brother Kaname has God complex to himself.
  13. As of Chapter 22, the change of the art style feels downgraded whereas the black shading can sometimes be too darken to look at (like the colored eyelashes of Sarina and Yatsumura were changed to blacker eyelashes) as opposed to gray shading for example.
  14. Despite it picturing itself to be the next Puella Magi Madoka Magica, in reality, it's a magical girl equivalent to two movies, Nutcracker: The Untold Story 3D and The NeverEnding Story 3.
  15. Keisuke Naoto, a fan of Nijimin barely has any comic relief at all, who has no purpose with the story and thinks that Nijimi is her only idol that he cares. He befriends Kaname and then learns that Nijimi "was in love" with Kaname and then tries to kill him but ended up being mind controlled by Kaname, who forces him to kill himself.
  16. Makoto Hinomoto, Aya's male classmate who has good terms, doesn't help Aya from her bullies and said he was too weak to fight them back, since he apologized to Aya for not having the courage to help her and thinks he's just a piece of trash just like them.
  17. It has too many unlikeable and unnecessary characters overall.
  18. The minor characters are one-dimensional cardboard cut outs, despite they're in a psychological horror magical girl manga. This makes it worse for their abysmal moronic characterization. Of course, they don't have any character development.
    • Aya's teachers are portrayed as terrible, completely yet irresponsible morons who never pay attention to Aya's bullying in class. They don't get fired for that.
      • Like her male teacher being lazy and did nothing to stop Aya's problems with bullying and seems caring about getting his job done since he doesn't care about his students' mental lives.
      • Also, her reading teacher trying to tell Aya to make her voice louder during reading a book, but Sarina pokes her with a pen and tells the reading teacher that she should keep repeating the same thing just because her voice is soft ever since Aya transferred, very nervously or maybe just bullying her to the middle-aged woman's unawareness.
    • The worst offender with this series is just a full of amateurishly written villains who are forgettable, racist, unlikeable, xenophobic, nasty, underdeveloped and just plain bad, who don't care if they're evil. They act as idiots, hypocrites, and are indeed rubbish that don't have any reasons to be evil with no build up, character development or motivations unlike those villains from Magical Girl Apocalypse:
      • The Site Admins are too much of a threat. Their designs are ugly and look like a parody just like the Magical Girl Alternatives from Magical Girl Apocalypse, the predecessor of the spin off. They act as too dangerous and powerful, that's why the site admins are really forgettable and unlikeable when they kill any magical girl.
      • Kaname Asagiri is like a generic "over-the-top" villain who is somewhat of a rip off of Light Yagami from Death Note, Lelouch Vi Brittania, from Code Geass: Lelouch of the Rebellion, if both were horribly written. He is a cruel, complexed 16-year-old teen who likes to have "good fun" torturing Aya in pain. But, he only abuses Aya because their own father was domestic abuser just like him (but not cruel, just angry), who beats him up if he doesn't get perfect scores on his exams for his grades to take him to Tokyo University.
        • He is portrayed irredeemable, unlikeable, unapologetic, and liar. He even has no reason to think Aya would have a lot of friends unlike Aya's bully, Sarina.
        • He does things like punching, kicking, and choking Aya, along with stalking her.
        • He poorly represents what a 16-year-old teenager would act since he's a victim of child abuse.
        • Whenever he fails trying to torture Aya, Kaname would start being equally emo and thought too much about his life being miserable, in which he was meant to be sympathetic, but he's not.
        • Aside from abusing Aya, his plans shifted to something nonsensical when Kaname tricked his parents that he was walking outside by manipulating Nijimi into using her telepathic panties to command his own orders, steal magic sticks from Aya and the others and nothing else.
        • As much as his goals are nonsensical, Kaname only cares about thinking that his abusive father is better off dead and make sure he will not be a pushover.
    • Aya's father is like a greedy, disciplining homeschool teacher which makes Uncle Ben from the Spider-Man comics look irresponsible but with "great studying comes great expectations" that only cares about his son's education and wants him to study hard. If his son doesn't succeed, her father would hit him as a disappointment.
      • His abuse and beatings was the source for Kaname's sadistic nature forcing him to be a selfish cruel person who thinks humans are wasted, God as his "savior', lacking no friends, and no respect to Aya or her friends. Just like his son, Mr Asagiri lacks any evil or cruelty that Kaname had become. When he only cares much Kaname's academic performance, his irritating monologue shows him that he was a racist who thinks he and his son are superior of their education as going to college is just a "fulfilling dream", making his statements way out of character.
    • Sarina Shizukume, Aya's bully, is a rip-off of Bakugou Katsuki who only cares about messing and beating up Aya every day at school.
      • She does things like hurting Aya with dodgeballs, using darts to break her phone, vandalizing her class seat (with bugs) and desk, school locker and shoes, throwing her lunches to the ground, drowning her face to the toilet, murdering a cat, sending an older student to assault Aya, scaring Aya with a box cutter, telling Nijimi about where Rina Shioi is, and tried to kill Aya and her other classmate, Tsuyuno Yatsumura.
  19. Horrible moral to parents: If you pressure your children to study hard, they will hit you as a disappointment. Also, it's sometimes not okay to be perfect with exams in order to take your children to college.
  20. The art ranges from hideousness and utterly disgusting agony with shock value in every chapter that just makes the readers sick to their stomachs and sickens to read, offensively. For example, there are lots of over-the-top gore, even the villains' faces are hideous, and then every girl gets written like harmless punching bags which is such an insult to injury.
  21. After Chapter 55, the first chapter in the Weekly Shonen Champion magazine issue is actually before the events of the first half, which is a slow beginning where it focuses on a different character named Kayo Komura, a rehash of Aya Asagiri. Unlike her, her father, a police detective, was arrested for killing those 3 teenage men who also murdered Kayo's sister, Airi. Thus, becoming a laughingstock at school. It gets worst as her mother, Sachiko was hospitalized. This takes forever until 20 chapters in order to go back to where Chapter 55 left off.
  22. Even though moving to Weekly Shōnen Champion hadn't improved at all consisting of unnecessary filler scenes and padding.
  23. The new characters from Chapter 56 don't even help at all:
    • Mellisa Maina Matsuhiro is a more dreadful rehash of Aya's bully, Sarina. She is a young loan shark who uses her classmate, Kayo, to give her money through the fact his father is a murderer.
    • Surprisingly, returning characters from Magical Girl Apocalypse, Tsukune Fukumoto, police officer Rintaro Akuta, and Kaede Sayano do not team up or encounter with the magical girls at the climax of the manga.
    • A lot of idiot moves:
      • Sayuki slashes Go as hard as she can; however, Go later uses shards from her mouth to cut off her eye and left arm.
      • Jiro, using Nijimi's panties, commands Juni to stop, but dies from lifespan just because he was trying to control his son to study along with keeping his wife and daughter out of trouble.
      • Rina runs from one of the site admins, Juhachi, as it disintegrates her left leg while she was protecting her mother.
      • Asahi should have just attacked the Site Admin, Ni or else. instead, she just took her frends to a safe place rather than attacking the site admins and now dies from lifespan for that.
      • Aya shooting Site Admin Juroku by teleporting her to another place instead of turning her back into a human.
      • Kaname uses a teddy bear magic stick to target the King, but it's no use because he has already been sodomized and lost his manhood at the hands of Detective Kichiro Misumi.
  24. The final battle with the King and the remaining Site Admins was rushed and anti-climactic because again, the magic sticks can make people lose lifespan when they use them.
  25. In the last chapter, Aya doesn't get to see or find her biological mother who is alive, when she decides to stay with the Asagiri family for the better when Kaname no longer abuses her to endure his abusive father's grueling training for gifted students.
  26. The writer, Kentaro Sato, who made this has no writing experience, but was trying to take or treat people in cruel yet callous regions of humanity so that the happy scenes can be happier. Sadly, his writing is coming across less like Sato wants to make readers feel good and more like he just wants to stand out by using shock tactics. Even then it is possible, that he has no knowledge with Puella Magi Madoka Magica, making the manga more like a soulless inspiration, and it shows.
  27. It uses shock value as nothing without intelligence and exists for filler. The author himself isn't really trying to draw everyone in. Only just the gifted few who can see how unique a person is.
  28. The series is a confusing attempted mess of a manga artist to make himself seem like an artist to select few that sees his uniqueness and disturbing that makes readers not only dumb but at the same time make someone feel dirty.
  29. The Seven Seas Entertainment translation has unnecessary swearing which try so much to be edgy since it is supposed to be aimed at 15–17-year-olds.
  30. It had an anime adaptation of the same name, which despite being faithful to the source material, it instead tries to add too much filler and there are scenes that weren't in the manga and some that did omit some to tone down the adaptation. Making this adaption nonexistent and didn't need to be an anime despite what the manga looks, since it's probably to capitalize the dark magical girl genre.
  31. Five words: The infamous spin off/sequel.
  32. In the end, the series has a horrible message for males and females to just think that studying with perfection for grades is the right thing for their future or thinking that everyone in this world is bunch of self-righteous, yet brainless fools that don't deserve to live.
  33. The motto of Magical Girl Site is "how misfortunate, how misfortunate, And so, I will grant you a magical power", or "oh wretched thing, so full of woe to you, poor soul, It's magic i bestow" (in the Seven Seas Entertainment version), which means you are a poor person that is useless and treated like a harmless punching bag. Even so, it's message is rather hypocritical and attempts to think people are either cruel or even remorseless towards their victims.

Magical Qualities

  1. The concept is fine, but executed poorly due to its writing, pacing, themes, and originality.
  2. It didn't even need feature or rely on Magical Girl transformations at all.
  3. Since it has something to do with connections from Magical Girl Apocalypse, it didn't have to rehash the same elements and plot of the aforementioned Apocalypse.
  4. Aya actually doesn't act as malicious or unheroic at all and does have a good heart, and she does get more character development. She also does become a brave girl in later chapters.
  5. Likeable characters, such as Aya herself, Yatsumura, Rina, Asahi, and Sayuki.
    • Of course, Yatsumura wasn't supposed to be a rip-off of Homura Akemi from Puella Magi Madoka Magica.
  6. Speaking of Detective Kichiro Misumi, he's the only good male character who doesn't act as cruel than Kaname ever was.
  7. Kaname does get his comeuppance when Kichiro kidnaps and tortures him, despite being absolutely pointless.
  8. Thankfully, it did make Aya as a brave girl as opposed to being a punching bag.
  9. Some of the lighthearted and funny moments are here.
  10. Aya's mother is a nice parent who would never harm Aya or Kaname like this; she is aware of her husband being a domestic abuser.
  11. The artwork is good, except for the writing.
  12. Sarina does redeem herself from realizing all the bullying she did to Aya in later chapters.
  13. It's an epitome of how NOT to make a dark magical girl series and any other edgy series.

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