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Rovio Entertainment Oyj is a Finnish video game company founded by Niklas Hed, Jarno Väkeväinen, and Kim Dikert on November 10, 2003. While their games are decent, they milk Angry Birds a lot. Their headquarters are located in Espoo, Finland.
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Beginning after The Angry Birds Movie was released they continued to milk more of their Angry Birds franchise, so much so that, at this point, the franchise lost the magic that made it special in the first place.
Sega Sammy Holdings acquired Rovio for US$776 million in a deal that was closed on August 17, 2023, making a wholly owned subsidiary of Sega.
Why They Become Greedy Now
Note: Most (or all) of the flaws are after the first The Angry Birds Movie was released.
- They are notorious for milking Angry Birds non-stop during the production of The Angry Birds Movie 2, to the point where some of the fans wish for Rovio to make a new franchise if it meant that Angry Birds could finally rest in peace.
- They mainly focus on the main flock in the pre-film games by removing Stella’s flock’s playable status in Angry Birds Pop!, and only letting them appear as background characters.
- They wanted to add more functions in Angry Birds Go! in the 2.0 era by adding blueprints, parts, and different types of karts to unlock different characters, which didn't get the critical acclaim they expected. Even people on Change.org are trying to make it happen.
- Even worse, the game went downhill to the point of being almost a completely different game and being considered bad.
- Some of the games are internet-based, so games like Angry Birds Stella and The Croods have shut down permanently with no way to play them, the latter without warning due to an expired license.
- Unoriginal ideas at the Angry Birds games. Angry Birds Match? A redo of Nibblers, another one of Rovio’s games. For example, Angry Birds Blast is a rip-off of Toy Blast and Toon Blast.
- They made more Angry Birds games that sometimes get delisted due to lack of interest.
- The post-film games never allow Hal, Bubbles, or any members of Stella’s flock to be playable at all in the games that were officially released.
- Their shows are boring at times, and 4 of them (including the new series Angry Birds Maker Space) have Red, Chuck, and Bomb as the main protagonists just like the post-film games, with Matilda, Jim, Jake, and Jay relegated to background characters, although one of their show called Angry Birds Slingshot Stories is decent.
- They also rush their games to the point where they have little content to offer. For instance, their new game Angry Birds Explore didn't have as much content as they advertised.
- The game Angry Birds Evolution seems like an attempt at cashing into games like Marvel: Future Fight, Power Rangers: Legacy Wars, and many other games like it.
- In mid-2019, they removed most of the old Angry Birds games, consisting of the original, Seasons, Rio, Space, Star Wars, Star Wars II, Go, & Epic. To make matters worse, most of those games were critically acclaimed by fans. The worst part is that Rovio's "excuse" for removing these games was for "testing purposes".
- What's even worse is that because of their habit of removing many of their good games, they've also removed their non-Angry Birds IPs such as Amazing Alex, Tiny Thief, Retry, Sky Punks, and many more. Not only does this reveal their greedy practices, but it also tells the fans that Rovio, like Sega, has chosen to use their most popular IP as their cash cow.
- They did not even reinstate any of the games after the "testing" (some of their "testing" even prolonged), (except for Bad Piggies) despite the fans clamoring for them to do so, but Rovio says the games are being updated to work better on modern devices, despite there being games that haven't been updated in over 5 years that still work fine on new Android machines.
- Rovio has begun doing Playrix’s practices like false advertising.
- Since around 2016, Rovio has replaced the title themes for their Angry Birds games with inferior remixes with no way to switch back to the original themes without modding the game.
- Angry Birds 2 and their first movie, while the former being a good game and the latter was not all bad, the former is inferior to the first game from some fans due to using limited lives system, and the latter has inappropriate adult jokes, although it's at least faithful to the games, and that's pretty much it. Not to mention, both were how the company itself went downhill until 2020.
- Their 2022 remake of Angry Birds, made on the Unity Engine called Rovio Classics: Angry Birds. Had lots of issues during the launch such as audio playing in a lower pitch, many assets from the newer version appearing such as Bomb being shown as Short Fuse Bomb instead, incorrect sound effects playing such as the Blues having Matilda's powerup sound instead, and various things that the original 2012 version did not have. It is considered Nostalgia pandering, however, it could be decent for some fans.
- Not even a year later, Rovio announced they would delist the game on Google Play and rename the game on iOS just because it was way more successful than their newer games. Which shows their greedy side from 2019 is returning.
- Bad Piggies 2 was a horrible sequel to Bad Piggies being released 11 years after the game came out, the graphics are movie-styled and not the original classic graphics like it was shown years ago, had micro-transactions up to eleven, stamina system that prevented the players from playing the game after a few levels, and the game required a online connection despite it being a single player game. It only lasted 5 months after release until it shut down, making the game no longer playable.
- They are notorious for supporting pedophiles. In 2019, they bought Colleen Ballinger, a well-known YouTuber also known as her online persona Miranda Sings (formerly PsychoSoprano) to play Roxxane in The Angry Birds Movie 2. A casting decision that aged poorly because of her controversies that came into the light as of June 2023. In February 2024, they came under fire for using art by Mighty Redbird, who gained massive controversy because Mighty Redbird was a pedophile, yet Rovio couldn't do anything about the controversy. They followed Kylecraft Productions, another pedophile, on their Twitter/X account.[1] Also, they made a skin called "Dr. PigRespect" for their unreleased Angry Birds Double Crossed game. The skin was based on internet personality Dr. Disrespect, who would be caught messaging a minor on Twitch using its Whisper feature in 2017, however, this would not be brought up until June 2024, when Dr. Disrespect addressed why he was banned from Twitch.
- They made the cover for Angry Birds: Block Quest with the usage of generative AI, which is just lazy. It should be noted that AI is taking jobs from people and is harmful to the animation industry as well. What doesn't help is that they stole someone's fanart just to be used as a game asset. They could have credited the original artist and gave permission.
Redeeming Qualities
- It used to be good before it went downhill when the first movie is commercially succeeded, and again in 2023, it become downhill again when SEGA purchased them.
- Regarding the fact that they removed the favorite games of many fans, they announced that they are bringing back the old games. They also explained why they removed the games, which shows that they can still listen to criticism.
- It turned out Rovio removed the games not because of "testing reasons", but because the engines that the games run on were getting outdated, which caused the games to become bug-riddled over time, so they shut them down and moved them to a newer engine. They were also aware of the criticisms they would get from doing this, but they couldn't respond because of the COVID-19 pandemic, so when COVID started to go down a bit, they were able to recreate the games on time and respond to their fans.
- Speaking of which, this might confirm that Rovio is starting to improve itself and yet, returning to its former glory, as they’ve released a trailer for Bad Piggies 2 on TikTok, whereas Bad Piggies hasn’t got a new sequel nor a spin-off. Too bad it wasn't like the TikTok trailer though.
- Even if they have to update their games in order to make them available on current IOS platforms, they could at least try to make them available on the PC so it would be easier for them to preserve the games.
- Their second Angry Birds movie is decent, and it is a very huge improvement over their first Angry Birds film despite the box office drop in cinemas.
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- ↑ https://x.com/thefoster55555/status/1758920718719349014