The Launch of Gloob
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"No nosso mundo, existe um dinossauro gentil. Lebres que sonham alto. Gato que respira dentro d'água e peixe que respira fora. Tem galinhas aventureiras. E uma galera que vive na selva. No nosso mundo, existe uma turma curiosa. Gente cheia de idéias. Com missões secretas. Com amigos estranhos. Alguns que caem no céu. E até de outro planeta. No nosso mundo, existem famílias de exploradores. E uma bem brasileira e divertida. Um menino com um avô que cai no bolso. Um tio e sobrinhos que entendem tudo sobre os animais. E um time que vale por uma família. No nosso mundo, existem amigos que você já conhece. E outros que ainda vai conhecer. O nosso mundo é gigante, cabe tudo o que você imaginar. E pra te dar boas-vindas ao nosso mundo, fique agora com: Detetives do Prédio Azul! (In our world, there is a gentle dinosaur. Hares that dream big. Cat that breathes in the water and fish that breathes out. It has adventurous chickens. And a gang that live in the jungle. In our world, there is a curious gang. People full of ideas. With secret missions. With strange friends. Some who fall into the sky. And even from another planet. In our world, there are families of explorers. And a very Brazilian and fun one. A boy with a grandfather who falls into the pocket. An uncle and nephews who understand all about animals. And a team worth a family. In our world, there are friends you already know. And others you are yet to meet. Our world is huge, everything you can imagine fits. And to welcome you to our world, stay now with: Detetives do Prédio Azul!)""
— Introduction of Gloob's initial programming at the channel's launch on June 15, 2012.
On June 15, 2012, at 11:00AM, Gloob was launched, being the first children's channel created by Globosat from Globo and the second children's channel created in Brazil, after the creation of TV Rá-Tim-Bum by TV Cultura on December 1, 2004. With a 10 second countdown, was followed by with a manifest, the channel's jingle "É nosso mundo" ("It's our world"), sung by Gilberto Gil and Ivete Sangalo and soon after, the introduction of the channel's initial programming was shown, with Detetives do Prédio Azul starting the channel.