TV Kids (2014-2018)

TV Kids (2014-2018)
A return to another children's program hosted by clowns and a television version of YouTube doll videos that ruined one of the best Brazilian children's blocks from the 2000s.
Running Time: 60-90 minutes Country: Brazil Release Date: December 22, 2014 - February 27, 2015 December 18, 2017 - March 2, 2018 Network(s): RedeTV! Starring: Teleco and Teco (2014-2015) Tia Dani (2017) Turma da Pakaraka (2018)

TV Kids was a Brazilian children's television program aired and produced by RedeTV!. It premiered on June 5, 2006, focused mostly on the broadcast of cartoons and series for children and teens. Initially the program was dedicated to the transmission of only Japanese animations (anime), based on the success of other children's programs such as Band Kids and TV Globinho.

However in its last years, the program underwent drastic changes in format and content, becoming more aimed at pre-school audiences, which generated negative criticism from former viewers of the program.

Why It Wasn't Kid-Tacular

1. The drastic change in the target audience was like a giant middle finger for long-time viewers. The block became popular for helping to maintain the popularity of anime on Brazilian TV for teen audiences in the mid 2000s, in addition to be one of the rare Brazilian cartoon blocks airing during prime time (instead at Monday through Friday mornings, which is a time when most children are at school) and even the channel ignored several requests from fans to want to see the block return with Pokémon and other new anime.
   • Interestingly, the channel already had a pre-school block between 2005 and 2007 called TV Clubinho, which served as a sister block for TV Kids in the early years. It would make a lot more sense for the channel to have revived TV Clubinho for the pre-school cartoons, than to ruin TV Kids by changing the target audience of the block to another one that it was not originally supposed to begin.
2. The block was put on air during the mornings, which was a bad idea, since most of the children audience who watch cartoons on TV channels prefered to watch Bom Dia & Cia on SBT, a block that pratically has already become a tradition airing since two generations and had much more ratings than anything from RedeTV! in the mornings.
3. The idea of putting on clowns like Teleco & Teco and Turma da Pakaraka to host the block was also unnecessary. This was probably inspired by the popularity of Patati and Patatá with their merchandising after hosting Carrossel Animado on SBT between 2011-2013. Patati & Patatá were dismissed from SBT after only two years because their program become a failure in the ratings in 2013, and also because Bozo's failure at SBT in the same year further reinforced the idea that today's children are no longer interested in clowns.
4. The cartoons had their slot reduced on the block in favor of the new hosts.
5. The block aired the cartoons of the infamous Vídeo Brinquedo in its penultimate version in 2014-2015, which was not a good idea, given their cartoons are awful.
6. The format of its penultimate version of 2014-2015 didn't even looked like a children's television block, it looked more like a low budget sitcom focused on Teleco and Teco, having bad acting mixed with cheap animations done in flash. These animations were made by Rafael B. Dourado, known for working on the webcartoon Sapo Brothers.
7. Tia Dani was not a good host in the last version of TV Kids, who is looking like she is making a YouTube video of playing dolls rather than hosting a children's block.
8. The format of its last version (before Turma da Pakaraka) in 2017-2018 it's shameful, since it's looking more like the videos of adult people playing with dolls on YouTube, than a children's television block.
9. The last intro of the block in 2017-2018 is short and the new logo is not great, since it is a drop in quality from the previous 2012 logo.
10. The last versions of TV Kids were very bad, as they did not please viewers and the ratings were horrible. To this day, RedeTV! does not want to risk bring back the block again after these two failed attempts in 2014-2015 and 2017-2018.

Redeeming Qualities

1. Pororo the Little Penguin was the only good new cartoon of the revival era of TV Kids.
2. Good hosting of Turma da Pakaraka in the last version of the block, replacing Tia Dani.
3. RedeTV! at least heard the fans' request in the last year of the block to bring back Pokémon, even though that unfortunately didn't help to recover the block that was cancelled a month after the anime's return.

Trivia

• In 2014-2015, the block was not called with its original name, instead as As Aventuras de Teleco e Teco, however it was credited as TV Kids on the channel's schedule.

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