Nickelodeon (2011-present)

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Nickelodeon
Nickelodeon 2023 logo.svg
"YOU EEDIOTS!" -Ren from The Ren and Stimpy Show to the modern Nickelodeon.
Genre: Children/teen programming
Running Time: 14-16 hours a day (6:00/7:00 AM to 9:00/10:00 PM)
Country: United States
Release Date: December 1, 1977; 44 years ago (as QUBE's C-3 channel)[1][2]
April 1, 1979; 43 years ago (as Nickelodeon, official nationwide launch)[3]
Created by: Dr. Vivian Horner
Distributed by: Paramount Global


Nickelodeon is an American pay television channel and television show and film studio that was first formed in 1977. While it was originally good from 90s and especially 2000s, they have gone downhill in 2011 as they started to mostly focus on live-action sitcoms instead of animated shows, started to act hip and cool for modern kids, multiple bad shows released in those eras, and the downfall of The Fairly OddParents.

Why It's Not Our Nick Anymore

  1. Their other network "Nicktoons" (formerly Nicktoons Network) is nothing more but just punishment for shows that didn't get the same audience as SpongeBob SquarePants and The Loud House, resulting in the unfair cancellation of other shows.
  2. They milk every franchise they own until one dies out, such as SpongeBob SquarePants, The Loud House and The Fairly OddParents.
    • As of 2024, it became clear they seem to have more interest in popular IPs rather than having original ideas, by removing some of their shows from Paramount+. Ironically, some shows, like Blue's Clues & You!, were actually successful and also based on previous IP, and yet, they removed those shows for not having "mass-appeal".
  3. Since 2013, they started to mostly focus alot on nickcoms more than animated shows.
  4. The Kids' Choice Awards from 2013 onward weren't that well received by fans and some kids (including teens) due to snubs and awards that are well-winning.
  5. Most of their good shows have gone downhill:
    • They severely ruined SpongeBob SquarePants and made it go downhill since Season 4, the downfall sped up with the 6/7th season and would continue in the eighth season (even if the show redeemed itself with season 8/9 thankfully, as not many people actually cared about it).
    • Nickelodeon completely ruined the Winx Club franchise.
      • Season 5 faced particular criticism for its villain, Tritannus, who was perceived as a petulant child throwing a prolonged tantrum but was still built up as a significant threat. Season 6 was criticized for its reliance on nostalgia, marking the show's 10th anniversary by bringing back the Pixies but replacing two of them without explanation. The villains Selina and Acheron were seen as lackluster, with Acheron being defeated in the same episode he was released and Selina having a shallow connection to Bloom. Additionally, the season introduced new transformations, Bloomix and Mythix, which were poorly received due to the unconvincing ways the characters earned them and the disliked CGI outfits. Thankfully they ended their partnership after season 6 due to budget cuts.
    • The Fairly OddParents also went severely downhill since Season 9.
      • Season 9 introduced Sparky, a completely USELESS character. He's nothing but a carbon copy of Dukey from Johnny Test and Jake from Adventure Time.
      • Season 10 (the final season) is even worse. Sparky received so much hate that he was removed completely. He got replaced by Chloe Carmichael (Timmy's new neighbor), who's an even worse character. She's a flawless Mary Sue, and Timmy has to share his Fairies with her. It resulted in the show getting cancelled after that.
      • Other criticisms also focus on the Flanderization of the characters, lack of original writers, characters being down to extras and others completely removed, the sudden switch from hand-drawn animation to awful flash animation in the second half of Season 10 which would later be used in Bunsen is a Beast, etc.
      • The series got even worse after the sitcom reboot The Fairly OddParents: Fairly Odder aired, although it thankfully got better with the release of the CGI reboot The Fairly OddParents: A New Wish.
    • The Loud House also went downhill since Season 4, and even more with the fifth season premiere "Schooled!".
    • Nicky, Ricky, Dicky & Dawn also went downhill in the last two seasons.
  6. They made lots of bad shows during this era such as:
  7. Shows like Victorious, Planet Sheen, Sam & Cat and Game Shakers (despite the former being good) either have gotten bad finales or have ended on cliffhangers, which are not good examples to end a show.
  8. They occasionally produce a show that's actually good or has great potential, only for the show to get cancelled before it gets a proper finale or conclusion with Victorious, The Other Kingdom, I Am Frankie, Ride, Drama Club, and Warped! being infamous examples of good shows that were cancelled in favor of another programming.
  9. As mentioned before, they nowadays are milking SpongeBob SquarePants, along with to a lesser extent The Loud House to death without taking a break from it for a while, due to those shows being the channel's cash cow, as it continues to take up almost the entire time slot, while other shows get little to no airtime. The same goes for the Nick Jr. block where they milk PAW Patrol and Rubble & Crew to death, especially the former, to the point where the Nick Jr. block is JUST PAW PATROL RERUNS ONLY!!! They also air the latter the two on the regular Nickelodeon as well, up until 2:00 PM.
    • Speaking of Nick Jr. (2018-present), they have made/aired lots of toyetic shows from 2013-2019 which do not teach kids much. Sunny Day and Ricky Zoom are two examples of this.
  10. Just like the modern Cartoon Network, they stopped caring about older shows from 90s, 2000s and even some of the 2010s shows, or franchises in general such as: Doug (although this one can be excusable since the rights are now owned by Disney), CatDog, T.U.F.F. Puppy, Robot & Monster, The Legend of Korra, Danny Phantom, My Life as a Teenage Robot, The Wild Thornberrys, Rango, Barnyard, Hey Arnold, 'As Told by Ginger, ChalkZone, Aaahh!!! Real Monsters, Rocket Power, Rocko's Modern Life, etc. Outside of video game cameos, none of it got a revival/reboot.
  11. With the exception of The Casagrandes and It's Pony, practically none of the current cartoons have any female main protagonists, while there are female leads in the modern Nickcoms, most of them comes off as stereotypical, unlikable jerkasses and clichéd. This is a huge step down as Nickelodeon in the past used to have a handful of influential, lovable and iconic female protagonists that anyone would fall in love with such as Jenny Wakeman/XJ-9 from My Life as a Teenage Robot, Korra/Janet Varrney from The Legend of Korra and Kitty Katswell from T.U.F.F. Puppy.
  12. Ever since 2013, they try WAY too hard to be cool, modern and hip for kids, whether it's to get a cheap laugh from the audience, or to earn reviews and money with it. This results in moments that let the joke or the episode itself dated after years or even months and turns out to be nothing but very cringeworthy moments. Here are some examples of this:
  13. Most of the characters in the modern Nickcoms are highly unlikable and act like jerks most of the time.
  14. Just like the modern Cartoon Network, their bumpers and promos since 2017 are a huge downgrade from their 90s-2000s ones as it went from creative and unique to outright dull and boring.
  15. They used to support NFT's which used to be hazardous for the environment, even then, it's still not safe due to them being prone to scams.
  16. Unlike Disney who despite going downhill since 2017, they are still a very beloved company/network as they often listen to criticism and are still capable of producing good quality stuff, Nickelodeon on the other hand, barely listens to any sort of criticism which proves that they can be WAY WORSE than modern Disney, they also rarely create any good shows outside of a few ones, and some that are good gets cancelled very quickly and lasts about only 1 or 2 seasons.
  17. They have worked with many terrible people such as Dan Schneider (although thankfully fired in 2018 thanks to the MeToo movement) and Brian Robbins. Thanks to them, Jennette McCurdy's experience on "Sam & Cat" was nothing short of controversial and would cause the show to get cancelled after only one season.
  18. Also just like modern Cartoon Network, they're stagnating with shows. The only (and we mean 'ONLY) shows currently airing on Nickelodeon (besides Nick@Nite and Nick Jr.) are SpongeBob SquarePants, The Patrick Star Show, The Smurfs (2021), The Loud House, Danger Force, and NFL Slimetime.
  19. The female narrator in the Brazilian Nickelodeon feed is annoying, does a mediocre job and sometimes says the names of some characters wrong, with the most infamous example is the narrator saying "Rubble", but it sounds like "Rruhboul".
  20. Their schedule since 2023 has became extremely repetitive as whenever they're not airing movies, they mostly air SpongeBob (especially heavily on Sundays), The Patrick Star Show, The Loud House, and The Smurfs (2021), and NOTHING ELSE aside from premieres of Danger Force and NFL Slimetime. Nickelodeon hardly ever shows any other new or old sitcoms and cartoons unless it’s to promote something new.
  21. With the exceptions of the two live-action Monster High films, Blue's Big City Adventure and Good Burger 2, which both only premiered exclusively on Paramount+, and the latter has never even aired on Nickelodeon, Paramount doesn't seem to bother putting their Paramount+ original movies that are associated with Nickelodeon onto physical media (at least here in the United States) for some reason.
    • Examples of films that were never released onto physical media include A Loud House Christmas, A Really Haunted Loud House, Baby Shark's Big Movie, The Thundermans Return, The Casagrandes Movie and No Time to Spy: A Loud House Movie.
  22. Overall, this era ruined a previous amazing network from 90s and 2000s that has suffered an even way worse decline than Cartoon Network and Disney itself, and has no chance of redeeming itself anytime soon as their reputation has gone even worse in 2020s.

Redeeming Qualities

  1. Their current logo from 2009 is still passable, and the network did a nice touch of adding back in the iconic orange splat in 2023, which is a nice touch, even if it can be seen as nostalgia-baiting.
  2. There are still a handful of good or decent shows in the dark age although not as often as before, such as:
  3. By 2019, Nickelodeon's parent company, ViacomCBS acquired Paws, Inc. Since then, many Nickelodeon fans began hoping that Garfield will become the new possible official mascot of Nickelodeon, as well as the soon-to-be Nickelodeon icon. In fact, the character of Garfield has yet to be better than SpongeBob. Likewise, Nickelodeon Animation Studio is currently developing a new Garfield series, alongside Paws, Inc.
  4. Aside from The Fred trilogy movie, The Last Airbender (2010), Fun Size and Playing With Fire, most of their films are still great to watch.
  5. The nickcoms were good before 2011.
  6. Their international versions are still good, with some exceptions such as Nickelodeon India.
  7. The Nickelodeon's Ho-Ho Holiday Special, Nickelodeon's Not So Valentine's Special, & Nickelodeon's Sizzling Summer Camp Special live-action crossover films are pretty creative & interesting, despite being executed poorly.
  8. Their in-house animation studio is still great, and has spawned a title referring to shows that were produced by them, the Nicktoons (not to be confused with the TV channel).
  9. The channel used to be amazing before 2011.
  10. Despite mentioned that they no longer care about their older series, they do however did a great job reviving a few ones such as: iCarly, The Smurfs and Rugrats (2021 revivals and reboots), All That and Are You Afraid of the Dark (2019 revivals).
  11. Their video games and DVDs of series are still good, even if their menus are lazily designed.
  12. As mentioned before, they at least fired Dan Schneider as soon as the first allegations about him came out, even if the damage by them had already been done.

Reception

Since 2011, Nickelodeon has faced significant backlash due to a series of issues that have tarnished its reputation. Viewers have criticized the network for bland sitcoms, plagued by repetitive storylines and lackluster humor. The departure of Dan Schneider in 2018 amid allegations of inappropriate behavior has left a lingering negative impact. Poor scheduling decisions and the premature cancellation of promising shows after just one season have frustrated fans. Additionally, the perceived decline in the quality of animated shows, controversial reboots, and intense competition from streaming services have further eroded Nickelodeon's standing in the entertainment industry.

Videos

References

  1. ↑ https://books.google.com.au/books?id=C-N2CQAAQBAJ&pg=PT105&redir_esc=y#v=onepage&q&f=false
  2. ↑ Hendershot, Heather, ed. (2004). Nickelodeon Nation: The History, Politics, and Economics of America's Only TV Channel for Kids. pp. 15-16. New York: New York University Press. ISBN 0-8147-3562-1.
  3. ↑ http://www.highbeam.com/doc/1P2-23112505.html
  4. ↑ https://twitter.com/nickandmore/status/1741451417678651887
  5. ↑ https://m.youtube.com/watch?v=wu3tCIYffCE&pp=ygUaU2tpYmlkaSB0b2lsZXQgbmlja2Vsb2Rlb24%3D

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